Minnect
Human answers for human decisions
Minnect is a two-sided expert marketplace owned by Valuetainment, built for users seeking direct answers from real professionals and for experts monetizing their expertise through text, video, and live calls. As the sole UX designer, I owned the end-to-end product surface area across iOS, Android, and Web, leading the design of the home feed, Minnect Blasts, post creation, profiles, notifications, and expert onboarding.
The Challenge:
Minnect operates in a category crowded by generic AI answers and creator platforms that optimize for volume over credibility. The product needed to hold a sharp point of view: human expertise over automated answers, guaranteed response over shouting into a void. With 94% of questions answered by a real expert and a growing network of 14,000+ experts spanning 200+ countries, the UX had to make that differentiation legible in every flow, from the first tap to a completed Minnect.
The Strategy:
I applied a double-diamond framework across every major flow, partnering with the CTO Paul Williams, product, a Scrum Master, and engineers across three platforms to ship cohesive releases. I collaborated directly with founding stakeholders including Patrick Bet-David and Stephen A. Smith to pressure-test design decisions against real expert workflows, and anchored the home feed, expert profiles, and Minnect Blasts around credibility signals that reinforced the "human answers" positioning. Across post creation, sharing, notifications, and followers, I built reusable patterns that scaled platform-wide without fragmenting the experience per surface.
The Outcome:
Minnect now serves 155,000+ users and 14,000+ experts, with an 88% Minnect completion rate and over $4.2M in platform revenue generated to date. The expert response rate holds at 94%, directly tied to UX decisions around expiration windows, notification timing, and expert inbox design. The design system and interaction patterns I established now scale across iOS, Android, and Web, and Minnect has been featured in BBC, The Times, and The Daily Beast.
